LOGO Design | signage | ADVERTISING

LOGO
TYPOGRAPHY

Typography and illustration are fundamental to Logo Design, acting as a quick visual representation of a brand's identity. They capture a company's essence and shape consumer perceptions through the feelings different typefaces create. Choosing the right typeface is important; for example, a clean sans-serif suggests innovation, while a classic serif conveys trust and tradition.

Legibility in logo design is crucial. A logo must remain clear and recognizable at any size or medium to ensure brand consistency. A well-designed logo that focuses on typography effectively communicates a brand's values and helps it stand out in a crowded market. In summary, strong typography is key to creating logos that connect with audiences and build brand loyalty.